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From published hiring research · Updated 2026-07-31

Top skills for a marketing manager resume (2026)

Not a generic listicle: these are the skills employers request most in marketing manager job postings, ranked by published hiring research (source cited below). Communication, Marketing, Sales lead the field — list the ones you genuinely have, and prove the top two or three with a measurable bullet.

  • Communication67%
  • Marketing63%
  • Sales56%
  • Leadership40%
  • Strategic Marketing30%
  • Management30%
  • Planning28%
  • Innovation21%
  • Digital MarketingFrequently requested — no per-skill percentage published
  • Social MediaFrequently requested — no per-skill percentage published

Source: Lightcast job-postings data via NC State University's Marketing Manager career profile and Franklin University's Lightcast-based career guide (259,516 US postings, Sep 2022-Aug 2023).

How to put these skills on your resume

  • List them twice.A Skills section gives the ATS an exact keyword match; an experience bullet proves it. “Communication” in a bullet with a number beats “Communication” in a comma list.
  • Mirror the job description’s wording. If the posting says a skill by a specific name, use that exact name — ATS keyword matching is literal.
  • Don’t pad. 8–15 genuinely-held skills, grouped. Every listed skill is an interview question waiting to happen.
  • Quantify the proof.The strongest pattern is skill + scope + outcome: what you used, on what, and what changed (%, $, time, scale).

Check your resume against these skills

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See a full marketing manager resume

Want these skills in context? See the marketing manager resume example — a scored sample with salary data and ATS keywords for the same role.

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