CRM & Lifecycle Marketing Specialist

The CRM & Lifecycle Marketing Specialist will support the execution of Equinox's lifecycle marketing programs across email, SMS, push, in-app messaging, and content cards. This role is hands-on and platform-focused, responsible for building campaigns and journeys in Braze, implementing personalization, and ensuring every communication that reaches our members meets a high standard of quality and accuracy. This role sits within the CRM team and works across both acquisition and Member lifecycle programs, partnering closely with Brand & Member Marketing, Creative, and Data & Analytics to bring campaigns from brief to live send. The ideal candidate is detail-oriented, highly organized, and eager to develop deep expertise in marketing technology and lifecycle marketing execution. Key responsibilities • Build and deploy campaigns and canvases in Braze across email, SMS, push, in-app messaging, and content cards • Implement personalization to tailor content by club, member behavior, and interests, using Braze tools including Liquid, catalogs, and custom attributes • Conduct rigorous QA prior to launch, including links, tracking, personalization logic, audience targeting, and rendering across email clients • Build and maintain audiences, segments, and subscription groups within Braze and our CDP. • Update and optimize live campaigns and journeys as programs evolve • Execute campaigns against the CRM calendar, including accurate campaign tagging, routing for approval from program owners, and scheduling sends on the assigned date • Partner with Brand & Member Marketing and Creative teams to bring campaigns to life in Braze • Support A/B testing execution and pull campaign performance data to inform reporting and optimization • Troubleshoot campaign and data issues in partnership with Data & Analytics teams • Bachelor's degree in marketing, business, or a related field • 1-2 years of experience in marketing, CRM, or a related discipline • Interest in marketing technology and enthusiasm for developing expertise in CRM platforms such as Braze • Strong attention to detail with a high bar for accuracy and quality • Excellent organizational skills with the ability to manage multiple projects simultaneously • Strong communication skills and the ability to collaborate effectively across teams • Interest in customer engagement, audience segmentation, and campaign performance Preferred • Hands-on experience with Braze or another ESP or marketing automation platform • Familiarity with a CDP such as Simon Data, Segment, Hightouch • Working knowledge of Liquid, HTML, or a similar templating language • Experience in fitness, wellness, hospitality, or membership-based businesses • Proficiency in AI Tools and workflows (eg. Claude, Chatgpt) *This role is Monday - Thursday from 10AM - 4PM Pay Transparency: $45/HR AS A MEMBER OF THE EQUINOX TEAM YOU WILL RECEIVE: • We offer competitive salary and benefits • Complimentary Club membership • Perks and incentives with our products and services including Personal Training, Pilates, Spa and Shop This job description is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities, or requirements. Other duties not listed here may be assigned as necessary to ensure the proper operations of the department. Equinox is an equal opportunity employer. For more information regarding our career opportunities, please visit one of our studios or our website at https://www.careers.equinox.com All your information will be kept confidential according to EEO guidelines. Must have a legal right to work in the United States.